The Postcolonial Exotic: Marketing the MarginsTravel writing, it has been said, helped produce the rest of the world for a Western audience. Could the same be said more recently of postcolonial writing? In The Postcolonial Exotic, Graham Huggan examines some of the processes by which value is attributed to postcolonial works within their cultural field. Using varied methods of analysis, Huggan discusses both the exoticist discourses that run through postcolonial studies, and the means by which postcolonial products are marketed and domesticated for Western consumption. Global in scope, the book takes in everything from: * the latest 'Indo-chic' to the history of the Heinemann African Writers series * from the celebrity stakes of the Booker Prize to those of the US academic star-system *from Canadian multicultural anthologies to Australian 'tourist novels'. This timely and challenging volume points to the urgent need for a more carefully grounded understanding of the processes of production, dissemination and consumption that have surrounded the rapid development of the postcolonial field. |
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Aboriginal academic Achebe’s aesthetic African literature African writers Ahmad anthology anthropological arguably argues audience Australian authenticity autobiography Baranay Beautiful Laundrette Bhabha Bissoondath Booker Prize Brennan Canada Canadian canon celebrity chapter colonial commercial commodified commodity commodity fetishism consumer consumption contemporary context critique cultural difference cultural production debates discourse dominant effect emerges Enigma of Arrival essay ethnic European example exoticism exoticist fiction film forms function global globalisation Huggan ideological imperial India indigenous Indo-Anglian industry intellectual Introduction ironic Kureishi’s language literary literary/cultural literature in English MacCannell mainstream Margaret Atwood marginalised marginality mediated metropolitan Midnight’s Children minority Mudrooroo multiculturalism myths Naipaul narrative nostalgia novel paratextual political postcolonial criticism postcolonial exotic postcolonial field postcolonial literatures postcolonial studies postcolonial theory postmodern published reader reading recent recognised representation role Rushdie Rushdie’s Salman Rushdie Satanic Verses seen social society spiritual Spivak status suggests Third World Western writers/thinkers